No.2 - Brand in numbers

I want to share a video (and the concept behind it) with you that I find very important when building a truly beloved brand. In the branding circles it’s well-known but the minute I step out of that comfortable bubble I’m surprised how many people don’t know about it. If you’re building your brand you absolutely should watch this, and if you already watched it, you know you have to watch it again.

1.3M views on youtube.
A good chunk of it was me. Some people have comfort sitcoms. I have comfort commercials.
“The Crazy Ones” is my all time favorite.