Welcome to Strategy Snacks
Hey there, welcome to Strategy Snacks! Here you find fun stories and clear, practical brand strategy advice for busy small business owners who want to grow their business and build a brand people love. Each little "snack" delivers powerful ideas and real-world advice you can actually use, without the side of marketing jargon indigestion.
For less than a fancy latte, you get access to the entire pantry of past Strategy Snacks, plus fresh batches delivered monthly right to you.
If you're a business owner whose eyes glaze over at marketing textbooks (I don't blame you—you've got a company to run!), these little wisdom nuggets are your new best friend. They're like those perfect appetizers that somehow fill you up without making you miss the main course.
Just click the pictures to start sampling the goods. And if you find these tips helpful (or they inspire some exciting business ideas), subscribe today and fuel up your strategic thinking without burning through your precious schedule. Your future brand will thank you!
No.1 - Back to Basics
I was deep in the brand and marketing strategy rabbit hole for the last 5 years. Reading every book and article, taking every course, just to understand why some companies turn into beloved brands and why some seem to piss people off no matter how hard they try. Or even worse, stay irrelevant.
It was not until I co-founded a company that's not an agency but a business with products, a warehouse, and most importantly people in it that I learned the most about branding. I completely changed the way I run my workshops. I even changed the format from an agency to a consulting service, and I always start the very first meeting with a new client with this question:
What do you think is marketing?