No.1 - Back to Basics

I was deep in the brand and marketing strategy rabbit hole for the last 5 years. Reading every book and article, taking every course, just to understand why some companies turn into beloved brands and why some seem to piss people off no matter how hard they try. Or even worse, stay irrelevant.

It was not until I co-founded a company that's not an agency but a business with products, a warehouse, and most importantly people in it that I learned the most about branding. I completely changed the way I run my workshops. I even changed the format from an agency to a consulting service, and I always start the very first meeting with a new client with this question:

What do you think is marketing?