Books about Building Exciting Brands:

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
This gem will teach you how to make your ideas so sticky they’ll practically cling to your audience’s brains, turning your brand into a household name.

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Seth Godin’s guide to being the purple cow in a field of blandness will make your brand stand out like a unicorn at a horse show.

Tribes: We Need You to Lead Us by Seth Godin
Discover how to rally a tribe of loyal followers who’ll cheerlead your brand like it’s the hottest band in town. Seth Godin shows you how to lead with flair and fun.

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Simon Sinek’s book will help you find your “why” and turn it into a rallying cry so inspiring that people will line up to be part of your brand’s story.

The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
Learn how to create those “wow” moments that make people remember your brand with a smile. This book helps turn ordinary experiences into extraordinary ones.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Marty Neumeier’s book is like a roadmap for aligning your brand’s strategy with its design, helping you close the gap and create a cohesive and effective brand.

Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier
When everyone zigs, Marty Neumeier teaches you to zag.

The Brand Flip: Why Customers Now Run Companies and How to Profit from It by Marty Neumeier
Flip the script with this book—learn how to turn customer power into your brand’s superpower, making your business a customer’s best friend.

The Designful Company: How to Build a Culture of Nonstop Innovation by Marty Neumeier
This book shows you how to turn innovation into a daily habit, making your brand as fresh and exciting as a surprise vacation.

Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin
Think of this book as your strategic playbook—it’s packed with winning moves to make sure your brand doesn’t just play, but plays to win.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder
Osterwalder’s handbook is like a toolkit for brand architects—design a business model that’s as innovative and dynamic as a Swiss army knife.

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different by Sunny Bonnell and Ashleigh Hansberger
This book celebrates your inner rebel and helps you channel your unique qualities into a brand that’s delightfully daring and wonderfully different.

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
Daniel Pink’s exploration of motivation will help you fuel your brand’s drive with insights that’ll have your team and customers revved up and ready to go.

The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
Learn how to create those “wow” moments that make people remember your brand with a smile. This book helps turn ordinary experiences into extraordinary ones.